Seymour the duckbunny

Meet Seymour!

You can “see more” than a duck. You can "see more" than a bunny.

Seymour symbolizes the spirit of creativity, which is the ongoing attempt to "see more" than is there.


The man behind Seymour the duckbunny:

A.J. McCaffrey does research on improving people's creativity and problem-solving skills at the University of Massachusetts Amherst. He will be finishing his doctorate in cognitive psychology in 2010.